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Digital Advertising Alliance Consumer Choice Page

Digital Advertising Alliance Consumer Choice Page

Welcome to the Digital Advertising Alliance's consumer choice page. The companies participating in this page provide transparency and choice under the DAA Principles.

Some of the ads you receive on Web pages are customized based on predictions about your interests generated from your visits to different Web sites. This type of ad customization is sometimes called "online behavioral" or "interest-based" advertising. Such online advertising helps support the free content, products and services you get online. The DAA Principles apply to interest-based advertising and other applicable uses of Web viewing data collected from a particular computer or device over time and across unaffiliated Web sites.

Using the tools on this page, you can opt out from the collection of Web viewing data for interest-based advertising and other applicable uses, by some or all of the participating companies.

  • See all the participating companies on this choice page and learn more about their practices;
  • Also find out which participating companies have currently enabled customized ads for your browser;
  • Check whether you've already opted out from participating companies;
  • Exercise choice with some or all participating companies, using opt-out cookies to store your preferences in your browser; or
  • Use the "Choose All Companies" feature to opt out from all currently participating companies in one step. GO

Opt Out Tool

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Tab Description

These 0 companies participate in the self-regulatory program to provide choices for interest-based ads.

View all participating companies here.

Click the company name to find out more about a participating company. To opt out from interest-based ads by one or more companies, check the box(es) in the "Select" column next to the company name(s), and then hit the "Submit your choices" button. You can also use click the "Select all shown" box to pre-check all the listed companies before you hit the "Submit" button. An [-] symbol in the check box indicates that you have already set an opt out to interest-based ads from this company.

Need help?

These 0 participating companies have enabled interest-based ads for this web browser.

View all companies enabling interest-based ads.

Click the company name to find out more about a participating company. To opt out from interest-based ads by one or more companies, check the box(es) in the "Select" column next to the company name(s), and then hit the "Submit your choices" button. You can also use click the "Select all shown" box to pre-check all the listed companies before you hit the "Submit" button.

Need help?

These 0 companies have set an opt-out preference to interest-based advertising in your browser.

View all companies that have set an opt-out preferences in your browser.

Need help?

Company Listings for Selected Tab

COMPANY NAME
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COMPANY NAME
There are no participating companies that have enabled interest-based ads for this Web browser.
COMPANY NAME
There are no opt-out preferences stored within this Web browser.
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Submit Your Choices

Submitting your choices for the selected companies stores your opt out preference(s) to interest-based advertising in your browser. Learn More.

Submitting your choices for the selected companies stores your opt out preference(s) to interest-based advertising in your browser. Learn More.

Important things to remember about the choices you make on this page:

  • These opt outs apply to interest-based advertising by participating companies. You will still receive other types of online advertising from participating companies, and the Web sites you visit may still collect information for other purposes.
  • The opt out choices you select are stored in opt out cookies only in this browser, so you should separately set your preferences for other browsers or computers you may use. Deleting browser cookies can remove your opt out preferences, so you should visit this page periodically to review your preferences, or update to include new participating companies.

Opt Out From All Participating Companies

Opt Out From All Participating Companies

Submitting your choices for all currently participating companies stores your opt out preferences to interest-based advertising in your browser. Learn More.

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